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Module 1
Section 1 – Start Here
Section 2 – History, Philosophy, Focus
Section 3 – Choosing Projects
Section 4 – Rad Reno Descriptions
Section 5 – Logic Model
Section 6 – Leverage and Org Charts
Section 7 – Employee Key Traits
Module 2
Module 2 – Section 1 – Projects Overview
Module 2 – Section 2 – Strategies Overview
Module 2 – Section 3 – Processes Overview
Module 2 – Section 4 – Project Phases, Strategies, and Process Graphic
Module 3
Module 3 – Section 1 – Relational Marketing
Module 3 – Section 2 – Buy-In Strategies Volunteer Leaders and Core Sponsors
Module 3 – Section 3 – Communications Strategies – Relational Marketing
Module 3 – Section 4 – Communications Strategies – Elevator Pitch and Why Story
Module 3 – Section 5 – Communications Strategies – Social Media
Module 3 – Section 6 – Communications Strategies – Simple Video
Module 3 – Section 7 – Communications Strategies – Examples and Scripts
Module 3 - HeroWork Strategies
Section 7 - Communications Strategies - Putting it All Together into a Campaign
Module 3 - Section 7, Examples and Scripts
1. Relational Marketing Strategies
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2. Buy-in Strategies for Volunteer Leaders and Core Sponsors
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3.
Three Tenants, Branding, and Event Design
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4. Elevator Pitch and Why Story
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5. Social Media
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6. Simple Video
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7. Putting it All Together into a Campaign
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8. Examples and Scripts
Playing
Lesson Outcome
What You Will Learn:
Prospecting email beats
Follow up emails
Follow up phone calls/messages
Personal email blasts to your segment of our community
Newsletter email blasts
Texting best practices
Site visit best practices
Downloads
Download of Examples and Scripts
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